California is setting the stage for more accountability in the digital world—and it’s bound to become the new norm, considering its swift and broad reach. Effective January 1st, 2020, the […]

This past fall, Google started rolling out its biggest algorithm change in about 5 years. It’s called BERT, and it was developed by researchers at Google in 2018 to better […]

Keyword research provides you with specific search data that can help you answer questions like: What are people searching for? How many people are searching for it? What are they […]

Whether you’re ready for it or not, the holidays are fast approaching. Some retail stores had their trees and holiday bows out before Halloween. That can grate on some people’s […]

There’s been a dramatic shift in the way Google evaluates and ranks local businesses, and Uptick is ahead of the game in adapting to these changes. In the past, maintaining […]

A rebrand is oftentimes years in the making, whether we realize it or not. A company, if they’re doing things right, is always growing. Eventually they reach a point where […]

March 13th was a dark day in the world of social media. For what felt like ages, social media influencers, marketing professionals, and casual social media observers held their collective […]

When it comes to marketing—even just digital marketing—there are a myriad of different options available out there. Depending on your company’s goals, personality, audience and other factors, what kind of […]

  While still in existence, television ads, direct mail, radio and the like just aren’t as effective as digital marketing. Think of it this way: we’ve all heard that saying […]