California Throws Digital Marketing a Curveball

February 10, 2020

California is setting the stage for more accountability in the digital world—and it’s bound to become the new norm, considering its swift and broad reach. Effective January 1st, 2020, the […]

The Logic Behind Google’s Local Algorithm

January 9, 2020

As search engines continue to develop, techniques that used to work may not be as effective anymore. If you don’t use Google’s Local Algorithm with your SEO every day, you […]

Another Algorithm: How Google’s BERT Update Affects SEO

January 3, 2020

This past fall, Google started rolling out its biggest algorithm change in about 5 years. It’s called BERT, and it was developed by researchers at Google in 2018 to better […]

Refreshing Evergreen Content for More Website Traffic

December 5, 2019

Creating engaging content is important for your brand—but if people don’t see it, what good does it do? 90% of content on the internet today has been created in the […]

How Many Keywords Can I Optimize For?

December 4, 2019

Keyword research provides you with specific search data that can help you answer questions like: What are people searching for? How many people are searching for it? What are they […]

A Guide to Holiday Marketing Success for Your Business

November 7, 2019

Whether you’re ready for it or not, the holidays are fast approaching. Some retail stores had their trees and holiday bows out before Halloween. That can grate on some people’s […]

Why Keyword Research Is So Important

October 10, 2019

Most people know that keywords play a pretty big role in the search engine results for their business, but keywords are capable of a lot more than just that. They […]

Your SEO Snack: The Latest Updates in Organic Search